Meet Alberta Dreams Brand Ambassador, Jeff Holland

This month, we’re excited to spotlight one of our passionate Brand Ambassadors, Jeff Holland, who is helping Alberta Dreams create magical moments for children across the province.

After hosting the Swing Fore Dreams tournament in 2024, he was inspired by the joy and impact of the event and joined Alberta Dreams as a Brand Ambassador. “It gave me an opportunity to learn about the charity, its history, and the power of making dreams come true,” he shares.

As a popular radio personality and community voice, he uses his platform to raise awareness and support. “If I can bring awareness to Alberta Dreams and the children it supports, I’ll always continue to do so – in my personal life, professional life, and across social media. Heck, I’ve taken pies to the face and will soon be dropped into a dunk tank to raise more funds!”

Parenthood deepened his commitment: “When my daughter was born it made me realize just how lucky we are that she is happy and healthy. Not every child is afforded the same fate, which is where we can step in as Moms & Dads willing to contribute toward giving these children some life-changing moments.”

From the unforgettable 54-hour Ferris wheel fundraiser to family-friendly events like the Daddy’s Little Sweetheart Ball, Jeff has witnessed firsthand how Alberta Dreams creates lasting memories. “Every lasting memory we help create is incredibly rewarding and fulfilling.”

Jeff also shares this heartfelt reminder for every supporter: “Simply put, you are quite literally making dreams come true and not just for children in our province, but for their families too. If you go back and watch some of the dream reveal videos, pay close attention to the reactions from not just the kids, but the parents and grandparents. What your contributions provide these families is hope, happiness, light, and lasting memories.”